CDK Global

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Attract New Customers and Win Back Old Ones

Our Service Shopper 2.0 study reveals how customer perceptions and actions have changed since our 2020 study. Read it today to see new data and insights that will help you increase shopper satisfaction and profits in your Service Department.

When It Comes to Cybersecurity, Everyone Is a Target

Dealers have a lot of valuable data, from business insights to financials and data about their customers and employees.

Cyber Liability Insurance - What You Need to Know

Cyber liability insurance, like all insurance, is something you have to have that you never want to use. And the more secure systems you can put in place, the more likely it is you can get coverage with affordable premiums. This Ebook outlines the basics of cyber liability insurance.

Building Dealership Trust With Gen Z Customers

Boomers, Gen X, Millennials, Gen Z and now Gen Alpha. Each age group is marked by its attitudes, its beliefs and its habits.

Fight the Phish

Phishing is more prevalent then ever in our industry. Employees need to be aware of this threat to help keep your dealership safe. This infographic will help them recognize some common phishing attempts.

5 Tips for Overcoming Objections in Car Sales

Less inventory to sell also means that many salespeople are sitting idle right now. Why not put them to work sending targeted emails to customers and prospects?

Choosing the Best Service BDC for Your Dealership

Sales can be spectacular, but Service is what keeps the lights on. And with pandemic-related chip shortages, supply chain issues and inventory challenges, Service business is booming.

4 Ways To Build Trust in Your Car Dealership

When markets are tight, inventories are short and prices are high, active customers will buy a vehicle from any dealership that has one available.

How the FTC’s Amendments to the Safeguards Rule Affects Auto Dealerships

The Federal Trade Commission (FTC) announced a change in the fall of 2021. The Safeguards Rule, which was created to protect customer financial data, would be expanded to include non-financial institutions that conduct financial transactions, including auto dealerships (that contain over 5,000 customer records). By now, almost all dealers are familiar with these requirements of the FTC Safeguards Rule.

Stop the Fear Behind the Unknown: The Top Ten Things You Should Know About Cyberattacks

As dealerships grow and connect more devices to their network, the risk of a cyberattack increases exponentially. Getting to know some cybersecurity basics and putting them into practice will help you protect your dealership.

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