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Make more informed decisions by learning from our experience
Car buyers have described their dealership experiences as long, difficult, challenging and exhausting.
CDK Global
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October is Cybersecurity Awareness Month, which focuses on increased awareness of cybersecurity threats and best practices to protect data. Data privacy is more critical than ever before with more of our personal and dealership data is digitized and shared online. The more you know about data privacy, the better you will be able to protect yourself from risks.
Data Privacy and Security: The Basics
No matter how much things have changed, the automotive industry is still a relationship business. Whether customers are connecting with you online, on the phone or in person, they still want to be treated with care and their time to be respected. Seeing your team and your processes from the customer’s perspective is the best way to figure out what’s working and what needs to be improved.
Dealers continue to face headwinds when it comes to luring service customers away from other providers. Service Shopper 1.0, a CDK Global research study conducted in 2020, shared vital statistics that revealed the gap between dealer expectations and consumer behavior, and provided insights for ways dealers could close the gap.
The ongoing new and used vehicle shortage will not be here forever, but it has forced dealers to acquire, stock and sell whatever vehicles they can get their hands on.
Not far from the tarmac of Raleigh-Durham International Airport,
Anderson Auto Group houses their sprawling business operations.
CDK Elead seamlessly integrates with Brewbaker Auto Group’s entire CRM, increasing sales and efficiency.
CRM (customer relationship management) software is your dealership’s most versatile tool. It handles everything from marketing to lead nurturing and customer relationship building.
As Sales Manager at Rusnack Mercedes-Benz of Arcadia, CA, Huy Nguyen knows full well that having an integrated CRM system is crucial to creating a better buying experience for his customers.
From ransomware to data breaches, dealerships are under attack at unprecedented levels and
protecting your data has never been more important.
