Description
Make more informed decisions by learning from our experience
CDK Global
LinkedIn Profile
Most dealers are painfully aware of what part of their current system they are unhappy with, but far fewer have considered exactly what they want or need.
For the past two years as an industry, we’ve been expecting things to get back to normal when it comes to both inventory levels and ways of doing business. But as it becomes more clear that slim inventory will continue into the foreseeable future, now is the time for dealerships to consider opportunities that may have been overlooked.
As today’s digital-savvy shoppers do more of their new and used vehicle shopping online, they need access to quick and accurate vehicle information.
They’re the considerations that help determine the success of every dealership solution and supplier relationship. But all too often, they get buried beneath a landslide of technical info.
Successful dealers are pivoting towards repeat customers as the focus of outbound sales and service campaigns.
NADA 2022 conversations we were able to have with colleagues in person were more informative and even more exciting than we expected.
Today's automotive sales training often delivers a poor experience, simply because the programs were not designed with modern retailing in mind. Most trainers still teach the old way of selling, but those tactics won't work for today's retail environment.
Read how this family-owned dealership in Alberta, Canada raised its dollars per RO, racked up an astonishing 107% customer retention rate, and earned the coveted President’s Award 15 times in a row. Hint: they rely on Ford Service Lane Technology.
We asked. And they told us everything - Including which connected services would bring them into your Service department. Help your whole dealership leverage consumer interest to maximize your profits.
